Digital Marketing

Digital Marketing

In Today's world for business promotion & advertising, there are not sufficient only traditional marketing techniques. A blend of both digital marketing and traditional marketing is necessary to achieve business goals. Digital Marketing is a way how we can engage a user regarding own products or brands.

Digital Marketing is the online marketing of products and services using digital technologies. Digital Marketing includes a raft of Internet technologies such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, and link building.  

It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e-books, optical disks and games. 

The Objective of digital marketing is to engage users and allowing them to interact with the brand through servicing and delivery of digital media. 

Here’s a pic of the first digital marketer in history:

[Image Source: Wikipedia]

His name: Guglielmo Marconi.

Guglielmo Marconi was the first human to demonstrate a “public transmission of wireless signals.” Guglielmo Marconi was Invented the radio.

Definition: 

Digital Marketing is the online marketing of products and services using digital technologies. 

So there are questions in everyone's mind that: 

Why we choose Digital Marketing?

What is in Digital Marketing Course?

Why we choose Digital Marketing?

Digital Marketing is a booming career path for students. Digital Marketing is a job where every day is different for you. Digital Marketing is not just booming in India but all over the world. Those who are committed and passionate about Digital Marketing As a Career, it is a career with excellent long-term prospects. 

As demand for digital marketing has grown, so has the number of specialist digital jobs require in companies and agencies.

What is in Digital Marketing Course?

Digital  Marketing Course includes a raft of Internet technologies such as:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Video Marketing
• Affiliate Marketing
• Inbound Marketing
• Email Marketing
• Social Media Marketing
• Display Advertising
• Pay-Per-Click Advertising (PPC)

Jobs After Digital Marketing:

• Digital Marketing Executive
• Digtial Marketing Manager
• Digital Marketing Specialist
• Digtial Makreting Content Markter
• Analytics Manager

Pay Scale of Digital Marketing Jobs:

• Pay Scale of Digital Marketing Executive: Once you enter the industry as a fresher or you are required to join in as a digital marketing executive or search engine executive, social media executive and so on. The role of digital executive to plan campaigns and design and supply content to the organization's website. In the below image, there is an example of an average salary package of digital marketing executive per year.

• Pay Scale of Digital Marketing Manager: Within a few years in the field of digital marketing executive or digital marketing specialist you can become a digital marketing manager or a team leader of SEO or SMO. The role of a digital marketing manager to charge of planning and promote the company's brand, products and services. The average salary package of digital marketing manager for per year is given below:

• Pay Scale of Digital Marketing Specialist: In one or two years in the field of digital marketing you can become a digital marketing specialist. A specialist needs to have a specialization in SEO, SEM, Email marketing specialist, google ads specialist. A salary package of digital marketing specialist is around per year is given below:

• Pay Scale of Digital Marketing Content Marketer: A Content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers. The average salary package of digital marketing content marketer for per year is given below:

• Pay Scale of Digital Marketing Analytics Manager: The job role of Analyst is to guide the team of the manager to work in a particular direction that is beneficial for the company or business. The average salary of a digital analyst for per annum is given below:

Future Scope of Digital Marketing: 

The screen capture of the number of occupations accessible on Naukri.com shows a number near 17378 employment in the present date, 13-Jan-2019. 

It is very evident that the popularity in this field is the aftereffect of the developing business. The business is at a blast which is the reason there are a lot of openings for work and new organizations beginning up.

Modules of Digital Marketing:

Search Engine Optimization (SEO): 

Today's world everyone wants to become #1 on Google. For become #1 on Google, there is one technique that is called SEO. Read More..... 

Search Engine Marketing (SEM): 

Search Engine Marketing is the primary form of advertising methods of digital marketing. It's one of the highly used digital marketing practices to grow one's business and promote products. Read More....

Content Marketing:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience and, ultimately to drive profitable customer action. Read More....

Social Media Marketing (SMM):

Social Media Marketing is the marketing that is used to promote products using social media sites like (facebook, twitter, youtube, Instagram) and others. Read More....

Email Marketing:

Email marketing is the Internet marketing that is used for sending promotional messages or material to groups of people through email. Read More.....