How to Find keywords

How to Find Keywords

The simple goal of keywords research is to find out what your target audience is searching and what keywords, phrases your audience is putting onto search engines for your website or blogs. 

Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?

Keyword research is part of an advanced SEO strategy. There are many keywords researching tools that are used for searching less competitive and more average searching keywords for your website or blogs.

If you want #1 on google then you must have effective and ranking keywords on your blog or website. If you looking for keyword research, you need to think about regions. You need to focus on countries where the majority of the audience base is. Because with regions you can publish that type of content that your audience is like.

Steps used for finding keywords:

Create a list of keywords: You can create a great list of starter keywords using basic keyword research tools.

The one I recommend the most is Ubersuggest, which is free.

It’s a great tool for quickly amassing a decent-sized list of potential keywords.

From the homepage, just enter a broad keyword into the suggestion toolbar. 

Review Keyword difficulty and search volume:  The one problem with the first step is that I couldn’t see exactly how competitive my terms were.

At some point, I will refine my list significantly, and I don’t want to choose terms that are too competitive or too obscure.

So now I want to spend a little time refining my list of keywords by difficulty and search volume.

This keyword has a difficulty score of 44 (out of 100).On average, a score in the 20-35 range is considered low, 36-50 in the middle, 51-65 is difficult, and 66-80 is seen as very difficult.

Find Competitor's keywords: One of the things I’ve found in my years of doing keyword research is that people don’t take their competition seriously.

They don’t know how competitive their keywords are, or what kind of ROI they can expect, or how much of their budget to devote so they can compete.

That’s because they often skip this crucial stage of the research process.

Normally, with competitive keyword research, you would make a list of competitors and then enter their URLs to see what they rank for.

For example, you could use Follow.net or something similar to research each of your competitors.

Final Your Keyword List:  Even though I started with a large list of keywords, I’ve refined them to around 20-30 words.

But I probably want my list to be a little smaller than that. Ideally, it would be around 5-10 keywords with a search volume of more than 100.

At this point, it may come down to choosing a few of your favourites, or those you feel have the best chance at ranking.

Let's Take an Example of Keyword Research with Uber suggests:

If someone is searching for B2B marketing then here are the results with 267 keywords:

Now click on keyword b2b marketing strategies and you will see one new pop:

Click on Expand this keyword option and you will see one new keyword list with lots of new keywords:

Now with Google Trends, we can see how keyword has been trending over time:

Keywords Tools that are used to find out keywords:

Google Keyword Planner

Uber suggests

Moz Keyword

Keyword Tool

SEmursh

Best Monitor