Content Marketing
Content Marketing can be delivered through a variety of media including television, magazines, articles, infographics, videos, online games. Content marketing is an effective approach that provides the advertiser with a larger audience and consumer with accurate information.
Content Marketing is often used by business in order to :
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Engage an online community of users
Examples of Content Marketing:
- Infographics
- Podcasts
- Webpages
- Books
- Videos
Types of Content Marketing:
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